Paradenitis

Since we’ve been discussing blogs a lot recently, it’s probably a good idea to dispel many of the myths regarding copyright and copyright infringement. Because of these myths, many bloggers have accidentally (and sometimes intentionally) put themselves or their company in violation of copyright laws. This should help you avoid ending up in that situation.

Myth 1: I can use anything that doesn’t have a copyright notice — That is incorrect. Anything from writing, to art to music is protected upon creation and the creator does not have to file for copyright protection, or even put a notice up.

Myth 2: Since it’s online, it’s public domain and I can use it — That is incorrect also. The internet is just another medium, like television or radio, for people to transmit their message. Content on the internet is protected just the same as anywhere else.

Myth 3: I can use anything as long as I’m not profiting from it — Regardless of how you intend to use something that someone else created, you still need their express written consent. Besides, profit is a matter of perception. You may not be making any money from it, but you may be using it to promote an idea or belief which would be considered a benefit to you.

Myth 4: I can use anything as long as I give credit to the original creator or include the original creator’s copyright notice — Same as above.

Myth 5: I can use anything as long as I take it down when the copyright holder objects — While you can try, we certainly don’t advise it. You may get away with it in some cases but it is more likely that you will face hefty fines enforced by the court and be ordered to cease using it.

Someone worked hard to develop their content, whether it is writing, art, music or something else, and it’s not fair to them for you to use it with out their permission. Think of how you would feel as a clothing retailer if someone came into your store, took your inventory and then sold it or even gave it away — would you think it was ok as long as they told everyone where it came from or if they didn’t make any money?

Whether you own your own affiliate website, or subscription website, or publish your own ezine or newsletter, you need people to see what you offer.

More people are interested in you when they trust you. People trust you when you have built some credibility with them. You build credibility by establishing yourself as an expert.

You become an expert in several ways:

- by publishing articles on your website

- by creating an ecourse or ebook

- by publishing your own ezine or newsletter

- by publishing your articles in someone else’s ezine

Think about that last idea for a minute. Publishing articles in other people’s ezines (or on their websites) is the key, the secret, to creating a viral lead-generating machine.

It is no secret that the popularity of your site on Google is improved when other sites link you to. But Google only likes high-content links. Your articles provide this.

Not to mention that when you have your articles on more and more websites there is a greater possibility that someone will read your articles and do business with you.

The simple system that will create a viral lead-generating machine has only three steps:

Step 1: Write and Publish Articles

This really is the best way for you to promote your business. I promote my business exclusively through article writing and publishing.

The key is to write a useful, high-content article, and send it to your newsletter and publish it on your website.

Step 2: Distribute Your Articles

Send your articles to article distribution lists and ezine directories. These directories exist for ezine owners and website owners to pick up free reprintable content to use in their ezine or on their website.

This helps you, because if your article is picked up and distributed by 10 ezine owners who each have 1000 people in their list, your article will be sent to 10 000 people!

Step 3: Your Articles Continue to be Distributed Virally!

When you submit to an articles directory, your article is there to be reprinted. You can submit an article next week, and ten years later it will still be there. Your article can have a shelf life as long as you want, and every time someone reprints your article, you get free exposure!

Bonus tip: If you include in your resource box that your article can be reprinted anywhere by anyone, anyone who reads your article can reprint in on their website or in their ezine.

To use the above example, if another 1000 people reprint your article in some form, your business will be marketed to 11 000 peoplein a very short period of time!

Imagine this process occurring time and time again, with more than one article!

This is how you create a viral lead-generating machine.

Jeremy M. Hoover helps you create your very own viral lead-generating machines by writing low-cost lead-generating and traffic-building articles for you. Order your articles now at http://jhooverwebcopy.com

Most salespeople are under the false belief that the lower the price, the
better chance they have at making the sale. Nothing is further from the
truth.

The truth is, your customer will not buy at ANY price if you do not have
value established. When YOU truly believe in your product and YOU
truly believe that it is worth the price, then the customer will believe as
well and the price will become nothing more than a mere detail in the
transaction.

There are a couple of mistakes you can avoid regarding the price of
your product and how you handle it.

Price is not a differentiator; do not pretend that it is. Price is the least
defensible differentiator in business and also the least effective.
Customers understand that a company cannot be the lowest priced and
still be the best. Yet companies still proclaim; ‘We will beat all prices,’
and ‘Dollar over invoice.’ The only reason they are making those
claims is to try to beat their competition, but their competition is saying
the same thing. Therefore, if your company is doing the same thing as
the competition, how are you any different in the eyes of your customer?

Then there are those salespeople who automatically lower the price as
a means of trying to add value. When you lower the price as a means of
trying to ‘add value’ to the product or to your company, you are actually
doing the exact opposite. You are immediately telling the customer you
know the product is not worth what you are asking and you’re willing to
lower the price.

Lowering the price in this manner, you create an uncomfortable selling
environment and set up the customer for a bad case of buyer’s remorse.
If you were so willing to lower the price, what would you have done if
they pushed you harder? They will automatically assume you would
have gone even lower. This means that even though you gave them a
better price, they are more likely to feel like they got ripped off. Seems
counterproductive if you ask me.

In addition to buyer’s remorse, when you start offering discounts, you
are telling the customer this is the type of purchase where haggling is
necessary. Therefore, by lowering your price as a means of adding
value, you actually are taking value away from the product and from
your company.

When you can eliminate using price as a differentiator and lowering
price as a means of adding value, you can focus on what is truly
valuable to the customer. By focusing on what the customer feels is truly
valuable, you will make price a mere detail in the transaction. The
obvious result will be higher margins and happier customers.

You can sign up for Tom Richard’s Ezine by going to http://www.TomRichard.com/EmailFriend.html