Paradenitis

Some call them “tag lines”; others refer to them as”catch lines” or “tie-in-slogans.” Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.

Do you recognize any of these? :

“Like a rock…” “Fly the friendly skies…” “It’s the real thing !” “Quality is job number one” “The quicker-picker-upper”

Most of those tag lines are recognizable by us without even including the name of the company or product.

They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.

The shorter the description is, the more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to the message.

HERE ARE SOME TIPS for writing good taglines for your business offer.

1) Start by noticing ads on billboards as you drive down the road.

Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture of the product or service. These are great examples of how to write effective taglines.

2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials.

Observe the thing that caught your attention and makes the message easily remembered. It’s usually a concise and well-written tagline.

3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.

4) Now, make a list of the top 25 or 30 things that are important and worth mentioning.

Whittle that list down to 8 or 10 of the most important things you wish to say.

Now eliminate repetition or things that are not really that necessary to your product or service.

Get your list of words or phrases down to 3 or 4 central elements.

5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.

Which of these taglines would you remember best? :

“Joe’s auto repair shop, the lowest-prices and the best service”

OR

“Quality Care For Your Car !”

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“The Best Tax Service Anywhere Around The Town !”

OR

“Your Tax Experts At Work !”

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“Emergengy ambulance service available 24-hours a day”

OR

“When Minutes Count!”

Well, you get the idea!

Do some test marketing with your final two or three best taglines. Discover the one that works best for you and incorporate it into all of your promotional messages.

Remember, like any of life’s endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot!

Best of luck with your promotional efforts.

This look at arthritis and exercise is a look at exercise from the point of view of one who has suffered with arthritis and has studied the philosophy of Natural Hygiene, in relation to how our bodies were designed to function.

You have heard the saying “no pain no gain”.

To a limited extent that is very true. As long as you don’t do more damage in a day than your body can repair you can gain a lot by exercising.

As I have said in the article;

Arthritis has two main causes, inorganic minerals and uric acid.

Movement of the joints increases the flow of fluids in the joints. You could compare the difference between a sedentary lifestyle, and an active lifestyle, to that of a stream. When the stream is flowing rapidly, the sediment is washed down stream and the rock bed is fairly clean. When the stream gets backed up, the sediment settles out and the stones are covered with muck.

Exercise helps to flush out the uric acid and inorganic minerals from the joints. This will slow the brake down of cartilage and the formation of crystals in the joints.

If there are crystals in the joints, exercise will break them up and grind them down small enough to be flushed out.

Another benefit to exercise for the arthritic is that the increased flow of fluids to the joint brings more nutrients to the joints to aid in healing.

The author of the article “Does-Running-Cause-Arthritis”; http://www.runnersworld.com/article/printer_friendly/0,5046,s6-197-0-0-9247,00.html
Points out that “exercise is a biomechanical process”. It is not the same as a mechanical process.

We were designed to move. If we don’t move our joints, like a stagnant stream, we accumulate a lot of garbage in our joints and connective tissue.

One caution. Start Slow.

We don’t want to do more damage in one day, than you can repair in a night.

Before you start to run, if that is what you wish to do, I would suggest that you start with walking. Walk for a half hour. 15 minutes out and 15 minutes back. Keep doing that until you can walk 2 miles in that half hour before you try running.

If you have more pain the morning after you may want to slow down. However, Don’ts quit. Personally I would recommend the walking every day just to keep the fluids flowing in your joints.

If running is your goal you should work up to it. Don’t try to run a marathon the first time out.

One final note; I have worked and exercised before and after overcoming arthritis. Before I stopped causing arthritis, it was easy to make it worse by overdoing it. I do not recommend taking painkillers, so you can hide the pain while you exercise. If you cannot feel the pain you can do great damage. I know from experience.

Since I stopped causing arthritis, exercise has never made the pain worse. It has only made it better the following day. You just have to be careful.

When I do too much of the things that cause arthritis, and the pain starts to return, exercise, along with removal of cause, always makes recovery time shorter.

I found the article I mentioned above while looking at a Blog about the article. There are other reader comments at this blog if you are interested.
http://completerunning.com/running-blog-mark/index.php/archives/2006/01/06/does-running-cause-arthritis/

Charles Snyder is a Health Minister. He had severe arthritis pain 23 years ago. He can be reached through his website about arthritis. He has a lot of information on how he overcame arthritis there.
http://arthritis-back-knee-pain-free-health-restored.com/