May 19, 2008

The Secret of Betting Don’t

Filed under: Uncategorized — admin @ 9:36 pm

Pssst…! Wanna know a secret?

How about the secret of Betting From the Don’t side?

Besides being an unpopular bet, the Don’t Pass is a dangerous bet to make. Before the point is established the casino clearly holds the advantage. You will win your bet if a 2 or 3 rolls, but lose your bet if a 7 or 11 rolls – just the opposite from the pass line. (On the don’t pass the 12 is a “push”). The 2/3 combination rolls 3 times (in 36 sample rolls) while the 7/11 combination rolls 8 times. So, with your bet in the don’t pass box, you are favored to lose by an 8 to 3 margin.

To make matters worse, if the point does get established, you might want to make three don’t come bets. This 8 to 3 casino advantage, is present not only for the initial don’t pass bet, but the three additional don’t come bets as well.

However, once you get past the come-outs, you hold the advantage on any number – either for the don’t pass or the don’t come. So your don’t pass plus three don’t comes could be highly profitable, if only there was some way of protecting your initial bets.

Wanna know the secrets that Craps pros use to protect their don’t bets?

Let’s find out!

The easiest way to protect your don’t come bet is to temporarily add odds to your don’t pass bet. If your don’t pass is $10, you should back it up with $10 odds for one roll only, while you place a $10 don’t come bet. If the seven hits, you lose your don’t come bet but win on the don’t pass (plus odds), so you come out ahead. After your first don’t come is established, you can remove the odds on the don’t pass, which was there to protect the first don’t come bet from a losing on a possible seven.

Now, you’re home free. Your second don’t come can be placed without a money loss. If the seven rolls now, you will win your first don’t come, lose the second, and win your don’t pass. If another point number rolls you can make a third don’t come bet also.

If you don’t like adding odds to your don’t pass bet, you can just reduce your second don’t come bet to protect the first one. For example, if your first don’t come is $10, make your second only $5. This way if the seven rolls you are still ahead by $5.

For an easy hedge bet on the don’t pass bet itself, you could try a $2 bet on the hardway number if the point is 4, 6, 8 or 10. If the point rolled is 4 or 10, you would lose your $10 don’t pass but win $14 ($2 at 7:1). If the point rolled is 6 or 8, you would lose your $10 don’t pass but win $18 ($2 at 9:1).

So when you play on the don’t side, use the don’t pass odds only as a hedge for your first don’t come bet. Why not give this a try the next time you play “on the dark side”.

Pssst…! Now you know the secrets of protecting your don’t bets!

(c) 2005 by Larry Edell

You can get a FREE issue of The Crapshooter, the only newsletter devoted exclusively to craps! Just send two first class stamps to The Crapshooter, Dept EZA, PO Box 421440, San Diego CA 92142, or you can subscribe at http://www.TheCrapshooter.com. You’ll also receive a FREE catalog and a special FREE offer!

The One Important Secret of Making More Money Easily

Filed under: Uncategorized — admin @ 9:06 pm

If you’re reading this article, it means you are a person who wants to make more money in life.

Who doesn’t? Money is not everything in life, but it sure helps to decrease problems if it is used correctly.

Some people think that they don’t deserve to make more money in life. But you are different. You put effort in to change your life for a wealthier lifestyle.

If I say to you that it’s easy to make money instantly, that would be a lie right?

It’s not easy to make money immediately, but it’s worth the effort to put in to ensure that you will have more money to spend in future.

Contradictory to that, it’s easy to make money when you know the correct tools and strategies to apply for achieving it.

You may not be able to make more money instantly, but you can definitely make more money over a certain period of time with the proven strategies that I’ve used over and over again.

Here’s the one secret of making more money easily.

Use other people’s time, skill, talent, networks or money.

Don’t waste your time trying to figure out a solution if someone else already has the key to solve the problem.

In another word, don’t try to be smart and re-invent the wheel.

Is it ethical to ‘use’ other people’s resources?

Of course it is! As long as you are creating a win/win offer to that person and not exploiting them, I can’t see any reason why you should not be ‘using’ the resources that is available in front of you.

The rich call this LEVERAGING.

I call this a darn smart rich idea.

Most of the rich people use this secret in their life to make more money.

Some of rich are consciously using it, some are using leverage unconsciously.

Let’s look at multi level marketing leaders. They ‘leverage’ on their downlines to make them more money and work less

themselves. Of course, you can debate all you want about mlm industry but the power behind a successful mlm company and it’s distributors/business owners is by leveraging on the strength of duplication.

How about Fortune 500 companies? Do they use leverage?

You bet.

Nike, Dell, StarBucks and all those companies leverage on their staff to make more money.

One of the best example of leverage is in the franchising business. Imagine, Ray Kroc the owner of McDonald’s franchise business.

He don’t has to ‘work’ because he has hundreds (or thousands!) of franchised McDonald’s restaurant across the globe that is paying him franchise fees annually.

Here’s another example.

I use the internet as leverage for getting my product to sell to a mass market overseas.

The tip here to make more money is to understand and learn how to use leverage so that it creates a win/win situation for everyone.

If you don’t leverage, you’ll be trading your time for money.

This way, you’ll be worn out fast and your output is equivalent to your input. That’s not really impressive if you want to make more money easily.

Look around you. See what you can leverage on in your business or job.

Warmest regards,

Patric Chan

P.S: Get a free copy of Success Quotes www.motivatedforsuccess.com

Copyright 2005 Patric Chan

This article is written by Patric Chan, CEO and author of ‘How To Make More Money Easily’. Discover the 5 wealth lessons on how to make more money and work less in ‘How To Make More Money Easily’
http://www.makemoremoneylessons.com

Phishing, Fraudulent and Malicious Websites

Filed under: Uncategorized — admin @ 8:39 pm

Whether we like it or not, we are all living in the Information Age. We have nothing left but adapt to rapidly developing information technology, no matter who we are and what we do for living.

The Internet, in particular, means for us boundless opportunities in life and business – but also lots of dangers unheard of just a decade ago. We should be aware of these dangers if we want to use the huge potential of the Internet and to avoid the hazards it brings us.

Warning: There are Websites You’d Better Not Visit

Phishing websites

Thanks to authors of numerous articles on this topic, “classic” phishing technique is relatively well known. This scam involves setting bogus websites and luring people to visit them, as a rule, by links in emails. Phishing website is disguised to look like a legitimate one — of a bank or a credit card company, and users are invited to provide their identifying information. Sites of this kind are used solely to steal users’ passwords, PIN numbers, SSNs and other confidential information.

At first phishing consisted only of a social engineering scam in which phishers spammed consumer e-mail accounts with letters ostensibly from banks. The more people got aware of the scam, the less spelling mistakes these messages contained, and the more these fraudulent websites resembled legitimate ones. Phishers are getting smarter. They eagerly learn; there is enough money involved here to turn criminals into earnest students.

Since about November 2004 there has been a lot of publications of a scheme which at first was seen as a new kind of phishing. This technique includes contaminating a PC with a Trojan horse program. The problem is that this Trojan contains a keylogger which lurks at the background until the user of the infected PC visits one of the specified websites. Then the keylogger comes to life to do what it was created for — to steal information.

It seems that this technique is actually a separate scam aimed at stealing personal information and such attacks are on the rise. Security experts warn about commercialisation of malware — cybercriminals prefer cash to fun, so various kinds of information-stealing software are used more actively.

Fraudulent websites are on the rise

Websense Security Labs — a well-known authority in information security — noticed a dramatic rise in the number of fraudulent websites as far back as in the second half of 2004. These sites pose as ones for e-commerce; they encourage users to apply for a reward or purchase something, of course never delivering the product or paying money. The most popular areas for such fraud are online pharmacies, lottery scams, and loan / mortgage sites. Experts predict there will be more fake merchants in future and their scams will become more sophisticated.

Malicious websites are especially dangerous. Cybercriminals create them exclusively to execute malicious code on the visitors’ computers. Sometimes hackers infect legitimate sites with malicious code.

Bad news for blog readers: blogs can be contaminated, too. Since January, Websense Security Labs has discovered hundreds of these “toxic” blogs set by hackers.

When unsuspecting users visit malicious sites, various nasty applications are downloaded and executed on their computers. Unfortunately, more and more often these applications contain keyloggers–software programs for intercepting data.

Keyloggers, as it is clear from the name of the program, log keystrokes –but that’s not all. They capture everything the user is doing — keystrokes, mouse clicks, files opened and closed, sites visited. A little more sophisticated programs of this kind also capture text from windows and make screenshots (record everything displayed on the screen) – so the information is captured even if the user doesn’t type anything, just opens the views the file.

In February and March 2005, Websense Security Labs researched and identified about 8-10 new keylogger variants and more than 100 malicious websites which are hosting these keyloggers EACH WEEK. From November of 2004 through December 2004 these figures were much smaller: 1-2 new keylogger variants and 10-15 new malicious websites per week. There is by all means a disturbing tendency–the number of brand-new keyloggers and malicious website is growing, and growing rapidly.

What a user can do to avoid these sites?

As for phishing, the best advice is not to click any links in any email, especially if it claims to be from a bank.

Opening an attachment of a spam message can also trigger the execution of malicious program, for example a keylogger-containing Trojan horse.

As for fraudulent websites, maybe buying goods only from trusted vendors will help — even if it is a bit more expensive.

As for malicious websites… “Malicious websites that host adult entertainment and shopping content can exploit Internet Explorer vulnerabilities to run code remotely without user interaction.”(a quote from Websense’s report). What can a user do about it? Not much, but avoiding adult sites and buying only from known and trusted online stores will reduce the risk.

Hackers also attract traffic to malicious websites by sending a link through spam or spim (the analog of spam for instant messaging (IM). So a good advice never follow links in spam is worth remembering once more.

Alexandra Gamanenko currently works at Raytown Corporation, LLC — an independent software developing company that provides various solutions for information security.
The company’s R&D department created an innovative technology, which disables the very processes of information capturing — keylogging, screenshoting, etc. It makes the company’s anti-spy software truly unique: it needn’t detect keylogging programs and modules one by one — they all simply can’t work.

Learn more — visit the company’s website
www.anti-keyloggers.com

French Bakery

Filed under: Uncategorized — admin @ 8:32 pm

France is a country well known for romance, food and wine. So what more can be more appetizing to a food lover than to try out the various cakes and bakes the French boast so much of?

The French are famous for their breads, which they usually bake in the old-fashioned way. They not only make typical breads, but they also make bread rings, pre-sliced petite loaves for party trays and, of course, the famous baguettes.

The specialty of the baguette lies in the fact that it is a steamed form of a skinny, oval bread. The carmelization process on the outside of the loaf is slowed down by steam, which enables the entire loaf of bread to continue expanding in the first few minutes of baking. This is how the holes and the wonderful texture are attained in the baguette. That is not the only reason the French use steam; they also use it because it gives the crust of the bread a shiny and crackly texture that everyone enjoys. So, if you take a genuine French baguette from the oven and let it cool, you can actually hear the crackling sound of the crust as shrinks back to its final size.

Of course, besides the baguette, one can also find delicious muffins, scones, bars, brownies, cheesecakes, deep-dish cookies and tarts and cakes in the French bakery. There are different flavors of pastries available, like Strawberry Rhubarb and Raspberry muffins, Pumpkin and Vegan Brown Rice Crispy brownies, Blueberry-Raspberry and Cinnamon Currant scones, which are all among the favorites. As far as cookies, one can go for white and dark chocolate chip or frosted oatmeal raisin cookies. The list is endless; so the next time you wish to have a taste of France, just hop down to the closest French bakery.

Bakery provides detailed information about bakery, bakery equipment, bakery for sale, bakery management and more. Bakery is the sister site of Wine Picnic Baskets.

Planning Ahead with Your Finances

Filed under: Uncategorized — admin @ 6:34 pm

If you, like most people, have not seriously considered what steps you should take for planning your finances and are now planning on buying a house, getting married or having children, you will do well to read David Chilton’s book ‘The Wealthy Barber’.

It will not matter if you have never heard of a mutual fund or even balanced your checkbook. If dry financial reading is not up your alley, you will STILL find ‘the Wealthy Barber’ easy reading. It will have you fluent in financial planning in weeks.

The key to David Chilton’s success with his book is that it is written as a story, rather than a manual. You follow three 30ish individuals as they build their financial houses from scratch. They get their information from one of the most knowledgeable and financially secure individuals in town – the barber.

The gem of this story lies in the fact that the barber shows how income is not the biggest factor in planning for financial prosperity – proper planning is. And you can have your own finances in order by reading and applying the tasks he assigns his ’students’ while they visit for their monthly trim.

‘The Wealthy Barber’ has been favorably commented on by newspapers and financial reviewers because it does not stress budget or a reduced standard of living. It is these steps which often sabotage the best intentions of individuals. The sooner the methods are applied, the easier it will be to see their effects while maintaining your lifestyle, but it is always better to start now than not start at all.

‘The Globe and Mail’ calls ‘The Wealthy Barber’ “…a perfect gift for young couples trying to live comfortably and save money in an increasingly tough world”. Is that not a gift worth receiving?

‘The Wealthy Barber’ will show you how to plan for your retirement, save for large purchases or future needs, invest, protect your family and avoid being victimized by financial blunders by exposing some financial products and services which you may not need, but are sure to be sold.

Although the story is set in a Canadian town, the general methods and training provide a valuable education in personal financial planning.

Having a clear understanding of your financial situation and preparing a plan is no longer a mystery. Although some decisions require the guidance of an expert, arming yourself with the right questions and basic knowledge will ensure your best financial outcome.

In today’s world financial education is often sorely lacking. Taking steps to educate yourself, and pass that education on to your children will protect your family and provide an abundance whether you are current millionaires or not.

http://www.mydebtfreespace.com
This website is dedicated to the education of finances. With latest news and articles updated daily.

This Summer Experience a Minnesota Rural Golf Vacation

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Minnesota is known as the Land of 10,000 Lakes, but there is so much more to discover in the North Star State. The golfing community is alive and well in Minnesota. Outside of the Minneapolis-St. Paul metropolitan area is where the majority of Minnesota’s golf courses are located and every region of the state has unique geographical characteristics that will make your experience a memorable one.

Northern Minnesota: The area that once was known for iron ore mining and timber harvesting has become one of the premier vacation destinations in the nation. Camping and fishing have for years attracted guest from far and wide, but over the past quarter century the vision of a few individuals has brought to the masses some absolute gems of golf resorts. The Brainerd Golf Trail is a very popular destination for golfers of all skill levels. Farther north and east is the Iron Range and there are some very beautiful golf resorts and courses carved out of the tall pine wilderness. The North Shore of Lake Superior is the backdrop of fantastic golf courses from Duluth north to Grand Marais.

Central Minnesota: Although central Minnesota is geographically closer to the Twin Cities, there are many differences such as the size of the towns. As you travel farther to the west the landscape becomes more prairie like. Farming is still a dominant industry in much of central Minnesota, with its rich soil. There have been some very challenging golf courses that have emerged from the converted cropland of central Minnesota. Perhaps one of the favorite vacation and golf destinations is the Alexandria area of central Minnesota. The Alexandria Golf Club is not only the place PGA Tour Professional and USA Ryder Cup Captain Tom Lehman learned the game of golf, but it has also hosted the Resorters Golf Tournament for the past 85 years. Some other favorite destinations in central Minnesota are St. Cloud, Willmar, as well as Annandale.

Southern Minnesota: This area of the state is very diverse, from the bluff country of the Mississippi River Valley in southeastern Minnesota to the rolling prairie of the southwestern part of the state. You can visit Rochester and stay for a week and never play the same golf course twice or get a variety of elevation changes in the bluff country around Winona. As you travel farther to the west in search of more variety in Minnesota golf you can find it on the prairie at such stops as Mankato, Morton, or Marshall.

As you can see there are many choices in Minnesota golf that include but are not limited to geographic location, terrain, resort golf courses or staying at a hotel or bed and breakfast for a week and traveling to a different golf course every day. Variety and great value are just two reasons to visit Minnesota golf courses this summer.

For the beginning golfer or the family with little golfers who may be looking for smaller and less crowded placed to perfect their craft Minnesota has many fine 9-hole golf courses that are either run as municipal facilities or by owner operators who would love you to be their guests. Many of these golf courses were built in the 1920’s or 1930’s and have an abundance of character and charm. Finding fun, variety, value and making lasting memories with a Minnesota golf vacation will have you realize once you experience Minnesota golf you’ll be coming back again and again.

Copyright 2006 Dana Buttenhoff

Dana Buttenhoff is an avid golfer and a native Minnesotan.
After 20 years of golf and traveling around the USA, Dana would like to share the golf gems rural Minnesota has to offer. http://www.minnesotaruralgolf.com

Hip Hop Craze

Filed under: Uncategorized — admin @ 8:37 am

Have you ever noticed the kid in the mall wearing a chain and cross gleaming with what looks like diamond jewelry? They aren’t diamonds, of course and they may not be kids. In today’s Hip Hop age we are facing an explosion of interest in these “fake” diamonds better known as cubic zirconia. Hip Hop fans of all ages are imitating their rap idols in their adornment of the most flamboyant types of jewelry accessories. A whole new genre of style and design has been established as a result with its own language and boundaries.

The prolific rise of the rap industry as a mainstay in our cultural landscape is undeniable. People of all races, economic backgrounds and various regions of the world have been affected. Hip Hop has transcended its roots in the underground and has long since crossed over into the mainstream. This phenomenon has created various cottage industries specializing in all things Hip Hop. Wearing a chain or donning some shiny earrings symbolizes the promotion of the Hip Hop lifestyle. It bellows out the success of an individual in the ability to procure these expensive items. Diamonds and gold have become the ornaments of Hip Hop, the outwardly physical manifestation of wealth.

Many of us have seen music videos starring rappers such as Nelly, 50 cent and Eminem. They are usually equipped with the finest women, the fastest cars and the most heavily diamond laced jewelry. This trend started early in Hip Hop as commercially successful rap legends such as LL Cool J sported thick gold chains drawing the attention of all Hip Hop fans across the world. Here was the beginning of the establishment of a cultural trend spanning from fashion to language.

Have you heard of terms such as “bling”, “grillz” and “iced out”? You might know what some of these terms mean even if you’re not a rap fan. These are words used to describe the various states of diamond jewelry. You’re diamond watch is definitely blinging(shining, glittering). If you ever win the lottery you might consider having diamonds attached to your teeth representing your grillz. Or you could buy a heavily iced out pendant to match your bling watch and your frosty grillz. And so on and so forth. Ok, so let’s go back to that kid in the mall with the chain. He’s probably working at Burger King and won’t be cashing any stocks soon that would allow him to purchase a pair of 1CT princess cut diamond earrings worth $5,000. Instead, he is going for the next best thing. The “fake” diamond, otherwise know as cubic zirconia.

Cubic Zirconia can be easily mistaken for a diamond. In fact, one factor in identifying a cubic zirconia stone is noting it’s brilliance. CZ stones are actually more brilliant, more symmetrical and exhibit more fire(the dispersion of white light into a rainbow of colors) than real diamonds. CZ forms naturally although the type used in jewelry is man made. Generally, the best CZ is produced in labs in Russia. So why are diamonds so much more valuable? The popularity of diamonds as a wearable gemstone increased in the 19th century as cutting and polishing practices improved. Diamonds had primarily been used industrially as they are able to cut through most materials. Diamonds are the hardest gemstones known to many making them scratch resistant and easily polished. As a result of their legendary durability and the brilliance and fire they exhibit, diamonds have become the standard gemstone for the most important and valuable forms of jewelry, in particular, engagement rings.

Regardless of the value of diamonds vs. CZ, economically there is no comparison. In order for those Hip Hop fans to achieve the look and feel of their idols they have turned invariably to cubic zirconia.

Derek Belay holds a BA in English Literature from Cal State Pomona. He writes part time primarily as a hobby. He currently works for Jewelry Payless.com as a marketing manager.

Setting your Goals for 2006!

Filed under: Uncategorized — admin @ 6:24 am

We often hear the old saying that Failing to Plan is planning to
Fail. Planning is indeed critical if we are to achieve what we
truly want in our lives. For me there are a number of stages to
creating a Plan:

The Vision

What I quite often refer to as the “Mountain Top View.” Imagine
that you are stood on top of a mountain and as you look around
you everything you want in your life, in say five years time, is
in place. Five years is probably as far as you should go and
more often people feel more comfortable thinking about three
years in the future. So as you look around you what do you see?
Now don’t go putting barriers in the way because remember you
have achieved what you wanted to achieve, you have climbed the
mountain! Everything from where you are stood now is what you
wanted to be able to see.

Now for me in five years time we will have stopped working in
someone else’s box/business. We will instead be working in our
own business, which will be based online, but have lots of real
contact with people. We will be earning sufficient to maintain
our lifestyle living in a wing of a large old Country House (of
which there is a picture sat beside my computer monitor.) We
will also be earning sufficient to keep us in the style we want
to live long into the future when we move to live in Italy.

When I have worked with others in the past and when you are
doing this part for yourself you should be able to say what
colour Front Door your house or apartment will have etc in other
words really paint the picture that you can see from the top of
the mountain.

Boulder Avoidance.

This is where you look back down the mountain and try to spot
the boulders you have overcome on your way to the top of the
mountain. What were they? Were there some big boulders and some
little ones? Make sure that you have a clear view of the things
that tried to stop you getting to the top of the mountain so
that when you sit down and work out your objectives over the
medium and short term you know what you have got to overcome.

Now to give you an example probably the biggest boulder in our
way at the moment is generating the income from our online
activities and knowing which of the activities will generate
what we need and which will not contribute to what we want to
achieve. So here we are starting to think about where we need to
focus our activities and are asking questions. Are there online
activities which are taking up a large percentage of our time
but contributing little to what we want to achieve?

It may be that there are some that you want to continue to take
up a large amount of time without them contributing. However,
you need to consciously be aware of that rather than bemoaning
the fact that you are not achieving what you say you want to. If
you are serious about running an online business and want to
move full time online your mindset needs to change from “hobby”
to “business”.

Now I will turn to the specifics of creating your Plan. The two
elements I have mentioned so far are the parts which people
normally miss out. However, they are critical if the detailed
part of your planning is to have a context and an aim.

Detailed Planning

In terms of the detail of the Plan you create it needs to have a
focus on the Vision and be constructed in the Long Term (9
months plus), Medium Term (1 to 3 months) and the Short Term (
the next month). You need to have a very clear focus on what you
want to achieve in those time frames. In order to do that I work
with SMART Objectives:

Specific – what exactly do I want to achieve? Measurable – what
numbers or other measurable element do I want? Achievable – is
what I am proposing achievable? Relevant – is what I am
proposing to do relevant to enabling me to achieve my Vision?
Time bound – so I will achieve by xx/xx/06

SMART has always worked for me and if you combine it with PDR
(Plan, Do and then Review) it’s a surefire way of focusing you
on what you need to achieve.

I will finish by simply saying that you should always keep
asking yourself “have I done today what I planned to do and has
it contributed to achieving my Vision?”

Private Label Drinking Water and Weddings – Pure Water for Special Occasions

Filed under: Uncategorized — admin @ 3:36 am

For most people, the wedding is a very important event in their lives. The joining of two people and the creation of a new family is one of the most meaningful occasions in a person’s life.

Weddings are complex and memorable events. Weddings take extensive planning and good execution as a great number of people come together to celebrate the occasion. Both the wedding itself and the related reception, showers and pre-wedding parties can benefit from custom designed private label drinking water.

One very effective way to establish a theme and create reminders of the memorable occasion is private label drinking water. Since a wedding is celebratory with food and refreshments for a large number of persons, private label drinking water serves a number of functions:

• The label can be designed to celebrate the occasion with quality designed artwork that reflects a custom message and theme
• The drinking water in the bottle is refreshing and healthy
• Many of the participants will save the water as a memory of the event
• The private label water can be combined with other items to create memorable party favors and gift baskets

Private label drinking water affords a wedding planner the ability to create a custom designed label with a very personalized message that meets the specification of the wedding couple. Since the event is personal, an individualized thematic message can be created. With the proper technology, high quality individualized graphics can also be added to create a personalized memory.

Personalized Bottled Water Memories

Personalized bottled water is an excellent way to preserve the memory of the wedding event. With a custom designed label for every occasion, the water can be consumed at the wedding or at a later date. In addition, personalized bottled water is ideal for the common theme of the wedding and associated wedding parties.

The technology is available to create a cost effective, high-quality personalized label that imparts a lasting message. Application of a custom designed label to a quality water bottle adds a powerful and distinctive message and advertising component to a high-quality refreshment drink.

Often referred to as consumable advertising, personalized bottled water can include graphics and pictures as well as text that can refer to a specific wedding event and can often be modified for subsequent events. Designed labels can also be stored for future use and other occasions like anniversaries and birth announcements.

An important feature of branded drinking water is the long term nature of the message. Many people who receive private label water tend to retain the bottles because of the uniqueness and quality of the label.

Create a Personal Message and Brand

Although brand creation has been identified in the corporate world, individuals can also create their own brand image related to their own interests. Private label water for weddings and anniversaries, the golfer, hunter, fisherman or sports car enthusiast for example can convey a personal message or one related to an individual’s club or organization; personalized branding can also create interest and enjoyment at future events or family gatherings.

The key to the creation of an effective message is through the development of a unique and focused idea that is simple yet powerful. As a result, care must be taken during label design to maintain quality and keep the message as simple as possible.

The Element of Quality

An overriding feature in the creation of personalized bottled water is the consideration of quality in three areas:

• Quality of water

The basic element of private label bottled water is, of course, water. However, there are many differences in the quality of bottled water. Ultra-pure bottled water produced by a combination of the distillation, filtration and oxygenation processes is considered by many to be of the best quality because it tastes very good and does not contain minerals, contaminants or bacteria.

• Quality of packaging

Since personalized bottled water combines health, refreshment and advertising, the packaging component must make a bold and forthright statement. Substandard bottle quality will seriously compromise the strength of the message.

• Quality of labeling design, printing and application

The label is the most significant part of private label drinking water; the message must be communicated in the strongest and clearest way in order to extend its original intent to the consumer. The label should be developed by a graphics designer or with technology that will aid the consumer in developing their own quality image. Printing is especially critical and the printing process should create labels that are guaranteed to have the same quality of any top-shelf brand in your gourmet or quality food store.

All labels should be waterproof and preferably laminated to ensure a long service life.

What to Look For In a Private Label Water Supplier

Personalized bottled water has become increasingly popular for personal life style events. This is particularly true with the advent of e-commerce that allows users the ability to design a label and purchase water online.

Quality is critical because the label serves as a statement for the individual. If any portion of the water, package or label combination contains substandard quality, then the entire product is compromised.

Reliable vendors with a reputation for quality, customer service and the ability to design labels and provide online service will almost always guarantee customer satisfaction.

Jon Stout is the Chairman of the board for Element H2O, a bottler in Chantilly, Virginia offering only Ultra Pure bottled water products and private label opportunities for small and large businesses in all 50 states and Canada.

Elements H2O’s clients include businesses in the health and fitness and hospitality industries, fitness centers, gyms, large and small hotels, day spas, catering companies, and many others.

You can reach Jon Stout at 1-866-4-PURITY, or by email at jon.stout@ElementH2O.com